Rule #1: define your why

I believe the first rule of a successful venture is to define your “why?”

Why are you doing what you are doing?

What drives you to get up every morning, gear up and head out the door?

My professional why is helping people succeed in their businesses. I am fascinated by what makes businesses and people tick and the exploration of ways to improve strategy, culture and processes.

Why is defining your why so important? 

If you don’t know you’re why, you’re what and how are going to be extremely difficult to define, much less execute.

You must know your why so that you can effectively determine your what and how.

Why am I doing this?

What problem am I solving?

How am I going to solve that problem?