I’m reading A More Beautiful Question right now by Warren Berger and came across this insight.
One good question can give rise to several layers of answer, can inspire decades-long searches for solutions, can generate whole new fields of inquiry, and can prompt changes in entrenched thinking. – Stuart Firestein
I suspect Firestein is coming at this from a deep philosphical perspective but this is applicable to our existing businesses, too. For example, from a business perspective, I continually ask myself, How can I add value?
What is your question?