10thHuman: Multiple Businesses as a means of defense against changing market conditions

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I am currently in discussions with another entrepreneur about starting up another business idea, unique in our market. The idea is a niche one and the first business to implement will likely enjoy a first mover advantage.

I was asked by another individual why I am always on the lookout for new ideas. My reasons are several:

  1. If I can, I want to help other entrepreneurs.
  2. What got you there won’t keep you there.
  3. Market and job conditions change.

Focus in your primary profession is important but so is being constantly on the lookout for new ideas, as a defense against changing market conditions.