I had an hour drive in the car this morning and chose Tim Ferris’ podcast with Seth Godin to pass the time. There were a solid dozen ‘nuggets’ I jotted down for future follow up and thought but I want to share one with you today.
When asked about his habit of blogging daily (a decision I’ve recently begun here), Mr. Godin referred to this as a ‘career decision’. This was an intentional decision on his part, one of 5 or 6 he has made in his career, he stated.
That really landed with me. I use the language of a “battle rhythm” in my business (twenty years of military service left me with a lingering affinity for the lingo). A concept I’ve been struggling to articulate concisely for a little while is the why of having a sustainable battle rhythm is so important. It seems apparent that a business owner wants to have this because consistency and reliability build brand trust. However, Seth’s phrasing of a daily habit like blogging as a career decision really stuck with me.
In sum, having a sustainable battle rhythm is also a career decision.
P.S. I should probably define what I mean by battle rhythm. My definition here is: those minimum, mandatory tasks you do on a continual basis to maintain your business.