It’s 99.99% likely you are reading this on Facebook, LinkedIn, Twitter or the Internet. We are a networked planet, nearly globally. With such a diverse possibly of contacts, you are quite literally losing business if you are not engaged in some form of networking.
In researching this question, I came across this article from Dayna Steele, from Relate by Zendesk. She absolutely nails it when she writes, “The larger your network, the more opportunities, ideas, and answers come your way.”
Be you. Be authentic. Add value.
Your business very likely depends on it.

I asked a couple of days ago about,
“The only sustainable competitive advantage is an organization’s ability to learn faster than the competition.”
Mr. Godin has a phenomenal ability to capture ideas and relay them in short, hard hitting concepts.