Are you adding value or experiencing diminishing returns?

I’ve spent a lot of time this last year contemplating what Seth Godin writes of here. 20160731 OODAMr. Godin has a phenomenal ability to capture ideas and relay them in short, hard hitting concepts.

His blog post on conservation vs. concentration of effort speaks directly to me. It’s critical as a 21st century business owners, we ask ourselves these questions:

Are our actions adding value or are we spending effort for diminishing returns?

How can we know? Are you tracking your marketing efforts? Do you know what’s working or not?



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