Momentum is defined as the impetus gained by a moving object. It is a principle, a vector quantity of the product of mass and velocity. It is a quality often given to politicians, athletes, brands, stars and businesses.
The question on my mind tonight is, is it real?
There are many thousands upon thousands of words out there talking about the concept amongst businesses.
I believe it is a real concept but that we make our own momentum.
Momentum is the focused application of your battle rhythm. The focused application of your minimum, mandatory processes. The focused application of a framework to develop your battle rhythm.
Then, execute.
And, execute again.
And, execute again.