“If uncertainty is indeed pervasive, it is imperative for organizations to create the ability to operate comfortably in this condition…”
– Frans P.B. Osinga, on John Boyd
The 21st century business environment is complex. It is perhaps the most complex business environment to exist in the history of commerce. We have built an infrastructure that supports inter-global commerce. A tribesman of the Masai Mara selling wood carvings can, with a connection to the Internet, connect to consumers in America. The scale and potential of this economy is staggering.
It’s also disruptive in that it defies continued domination of a marketplace by a single idea. Google disrupted Yahoo, Facebook disrupted MySpace. Startups are pulling niche traffic (like sales) from Facebook groups and Craigslist.
Uncertainty is a guiding principle of this globally connected marketplace.
Are you positioned to shift?