I am currently in discussions with another entrepreneur about starting up another business idea, unique in our market. The idea is a niche one and the first business to implement will likely enjoy a first mover advantage.
I was asked by another individual why I am always on the lookout for new ideas. My reasons are several:
If I can, I want to help other entrepreneurs.
What got you there won’t keep you there.
Market and job conditions change.
Focus in your primary profession is important but so is being constantly on the lookout for new ideas, as a defense against changing market conditions.
I’m listening to “Ego is the Enemy” today on Audible and this nugget jumped out at me (amongst others).
What does this mean?
In the context of the book, the author isn’t saying we should go about our day in silence and just work.
What he’s aiming and elaborates on is that we often fool ourselves into substituting talk for action. If we talk about a thing, our brains are somewhat fooled into thinking we did that thing in part, because the two consume similar resources.
This speaks to me quite profoundly as it mirrors or underscores a question I often ask myself, “Am I doing the busy things or the important things?“