Last week, I posted about the idea of developing a sustainable battle rhythm as a career decision. Seth Godin indicated he viewed his habit of blogging daily as one such decision he’s made.
I wanted to share another component of the conversation. Blogging, Godin says, “leaves a trail.”
What possible benefit could an entrepreneur derive from such an activity?
There are several that I can think of:
- It helps to document your thoughts and ideas. This blog, 10thHuman.com, is the formal implementation of my professional journal.
- It demonstrates authenticity and commitment to your ‘tribe‘. People following your posts are able to glean insight into your character and positions.
- It establishes credibility. In my profession as a Realtor®, I post content videos on YouTube and write “From the inbox:” posts in response to questions I think are broadly applicable to consumers. It’s my hope and intent to help inform consumers and clients about the market and industry. In doing so, I hope to earn their business.
What would you add to the list?
22 September edit
I have been thinking about this a lot recently and would add one more item to the list, for now. That is, if you blog the platform is YOURS. Some of the systems out there, like Facebook or WordPress, are promoting the idea of blogging within their system. Facebook also penalizes the sharing of external links in terms of reach. However, in this lies the very reason not to abandon your platform.
Other systems will come along. Facebook WILL be disrupted. If you’ve maintained your content on your own platform, you alone control the disposition of the same.
Just something to consider!