Are you willing to pay the cost of excellence?
President & Owner of Propaganda Marketing David McGeehan asked this question on LinkedIn yesterday. The question stopped me in my metaphorical tracks (or, in this case, scrolling).
It’s a great, layered question.
What is excellence? Who defines it?
The question parallels my own framework of, “I am willing to accept the level of success (excellence?) that I derive from a laser focus on the same…in the hours after I drop my girls off at school and before I pick them up again.” After I pick them up, I go into what I call “maintenance mode.” In our 24/7 world and in particular as a real estate agent, I can’t reasonably expect my clients to wait until the next day after 4 PM. I make the calls I need to for contractual reasons, if a client has an urgent need, etc. But I hold off on generating new business, extra work, etc.
For me, being an excellent dad is a primary goal. I believe I am an excellent advocate and Realtor® as well; however, I am not willing to put this above being present for my daughters (as a rule).
What is excellence to you?
A friend asked me for reading recommendations recently. She’s recently returned to the entrepreneur world.
I spend a lot of time in my real estate business putting information out there. If you follow me, you know I’m almost daily putting out market stats, average values, talking about trends, giving advice, etc.



