Evolve or fail…

Every threat to the status quo is an opportunity in disguise.“Most CEOs see the future as a continuation of the path that got them to the C-suite and not as an ever evolving jungle.” 
– Jay Samit, Disrupt You! 

This is a lesson for anyone in a position they’ve worked to obtain. In our interconnected, global economy, disruption can occur from anywhere and at any time.

What got you there will not keep you there. 

The only way to stay on top is to continue to innovate.

Use an iterative framework, like the OODA loop, to continually evaluate what your are doing and why.

John Boyd: On uncertainty and preparedness

credit: pixabay
credit: pixabay

“If uncertainty is indeed pervasive, it is imperative for organizations to create the ability to operate comfortably in this condition…”
– Frans P.B. Osinga, on John Boyd 

The 21st century business environment is complex. It is perhaps the most complex business environment to exist in the history of commerce. We have built an infrastructure that supports inter-global commerce. A tribesman of the Masai Mara selling wood carvings can, with a connection to the Internet, connect to consumers in America. The scale and potential of this economy is staggering.

It’s also disruptive in that it defies continued domination of a marketplace by a single idea. Google disrupted Yahoo, Facebook disrupted MySpace. Startups are pulling niche traffic (like sales) from Facebook groups and Craigslist.

Uncertainty is a guiding principle of this globally connected marketplace.

Are you positioned to shift?