Are you willing to pay the cost of excellence?
President & Owner of Propaganda Marketing David McGeehan asked this question on LinkedIn yesterday. The question stopped me in my metaphorical tracks (or, in this case, scrolling).
It’s a great, layered question.
What is excellence? Who defines it?
The question parallels my own framework of, “I am willing to accept the level of success (excellence?) that I derive from a laser focus on the same…in the hours after I drop my girls off at school and before I pick them up again.” After I pick them up, I go into what I call “maintenance mode.” In our 24/7 world and in particular as a real estate agent, I can’t reasonably expect my clients to wait until the next day after 4 PM. I make the calls I need to for contractual reasons, if a client has an urgent need, etc. But I hold off on generating new business, extra work, etc.
For me, being an excellent dad is a primary goal. I believe I am an excellent advocate and Realtor® as well; however, I am not willing to put this above being present for my daughters (as a rule).
What is excellence to you?