3,000
That is the average number of ads the average consumer sees in a given day. That is 2.083 ads per minute, on average.
How many of those ads do you pay attention to?
How many do you click on?
How many of those ads did you consent to receive?
If you’re like me, the answers are “very few, even less and almost none.”
Permission marketing, according to the MarketingBlogFather Seth Godin, is:
…the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention.
I would ask you to consider this question:
How do you stand out in a field saturated – utterly saturated – by marketing?
By asking permission.
You may lose sales to aggressive ad campaigns but I suspect you will build long term loyalty.